How food companies engineer products to make you eat more

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Oct 26, 2026
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Josh Brett's 13-minute video examines how ultra-processed foods are engineered to encourage overeating, drawing on research from books like "Salt Sugar Fat" by Michael Moss and "The End of Overeating" by Dr. David Kessler. The video covers specific tactics including the "bliss point" (the optimal mix of salt, sugar, and fat to maximize appeal), vanishing caloric density (foods designed to b

Video by Josh Brett on YouTube.